The Ultimate Guide to Web3 Growth Marketing: Part 2

Content is Essential: Build Your NFT Twitter Presence to Succeed

Spend any time in Web3 or the startup world and you’ll quickly realize that Twitter is an essential space for marketing, networking, and learning. Over at TokenTag, we’ve spent a lot of time learning the ins and out of Twitter, and have personally seen how it can be a catalyst for genuine growth & connections. This series will teach you our tips on Twitter, from the basics, to advanced content writing skills.

We have good news for you — while writing high quality content requires some intentionality, it’s one of the easier types of writing to master. There are specific formulas for Tweets and Threads that perform especially well, so if you can master those formats, while staying true to the three pillars of valuable content, you will be sure to slowly and steadily grow engagement on your Tweets, and hopefully have a few Tweets perform especially well and go viral (or close to it).

First, let’s start with the general use categories that your content should fall under. While the topic of your Tweet can be about anything, your content should either educate, entertain or inspire

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Let’s break down each of these categories:

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1. Educate Your Web3 Audience

This is the most prevalent and formulaic type of content. When you think of “bringing value to your community,” you probably think of value as sharing knowledge with them. So, it makes sense that a large proportion of your content should be educational. Informational-based content is also relatively easy to source, as long as you’re willing to put a little work into doing research to gather content.

You don’t have to start from scratch when producing educational content — your Twitter isn’t a place for original research, per se, but a place to curate the type of information your followers want to see. Start by brainstorming topics that you want to educate your followers on, as a way to guide your research. This can be a pretty informal, stream of consciousness brainstorming session.

Say, if I wanted to brainstorm topics for Tweets and my account primarily educated people on entrepreneurship, I could think, “what’s a category within entrepreneurship that I want to dive into?”

Try and let your first round of brainstorming be optimized for producing a large quantity of topics, literally just a brain dump. In just two minutes of brainstorming, here are some topics I came up with:

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- Networking with other entrepreneurs on Linkedin

- Networking with other entrepreneurs on Twitter

- How to keep up with entrepreneurship news

- The 5 books that taught me the most about entrepreneurship

- The best morning routine for entrepreneurs

- 5 essential websites for managing your startup

- How to get feedback on your startup idea

- Podcasts about successful startup founders

- Email marketing for startups — a guide

- High value communities for entrepreneurs to join 

- How you can help other entrepreneurs

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Basically, this brainstorming requires you to combine your general topic with other types of content (content to consume, ways to connect, routines, hacks)

Some ways to find more ideas beyond an old-school brainstorming session include:

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⭐️ The Reddit Keyword Research Tool, which aggregates what topics are discussed most in specific subreddits

⭐️ Exploding Topics to see which topics are trending

⭐️ The Quora Ideas Space or any spaces on Quora that relate to your Niche

⭐️ ChatGPT

⭐️ Looking at the “related searches” section on the bottom of a Google search page

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2. Entertain your Community

This pillar’s mileage may vary depending on how formal your brand/account is. For example, celebrities and lifestyle influencers may lean heavily on more “relatable,” entertaining tweets. For example, corporate Natalie’s tweets are technically about business, but they are almost all in the entertain pillar. These Tweets, while not being information-packed still provide a lot of value to her followers — it’s nice to laugh about the struggles of being a millennial in corporate America.

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Most people who are growing a personal account or small business account can experiment with creating more entertaining content, even if your account is not purely based around comedy. Even larger businesses such as Duolingo and Wendy’s have had tremendous success incorporating a more lighthearted Twitter strategy.

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You can try out a method of using a more humorous tone and see how your followers respond. Whether posting “relatable tweets,” replying to competitors, or using trending meme formats, there are plenty of ways to entertain your followers, and if you’re in a more technically-oriented space like Web3, you will probably stand out because your content breaks the script and delights people.

More:

⭐️ How To Use Humor in Your Social Media Presence

⭐️ 60% of people want to be entertained on social media. So, how do you do that?

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3. Inspire others in the Web3 Space

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Sometimes, people don’t come to twitter for an explicit purpose of acquiring a specific type of content, but to feel connected to others & gain some type of direction.

Think, when you read a Twitter thread on health, that suggests things like “eat 5 servings of fruits and vegetables a day — if you have trouble getting them in, try to start the day with a smoothie with spinach and frozen berries,” it’s not necessarily helpful because you don’t know about smoothies a healthy meal option. It’s helpful because it inspires you to take the action and make a smoothie when you might otherwise carry on with your default breakfast sandwich, and the Tweet motivates you to try something new.

A lot of the time, Tweets can be both inspiring and educational. Try to use action words to inspire people with your informational content.

For example: instead of saying “5 Books to Read to learn about healthy eating” you can say:

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- Healthy eating is a top predictor of longevity & cognitive performance

- Do you want to live longer and be your best self at work?

- Read these 5 books

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Additionally, you can experiment with Tweets that inspire your community with call to actions that inspire users to do a task & report back.

A recent Tweet from TokenTag that inspires people to take a simple action:

Monday Challenge to start your week on a positive note 💡🌈☀️: reach out to a Web3/Twitter friend who you haven’t talked to in a while and compliment them/their project 💜 be a positive light in a space that can seem stressful right now 💫

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NFT Twitter Threads

Casual Twitter users might not understand the potential and importance of Threads. However, if you can hook your viewer with the first Tweet of a Thread, and get them to click on the thread, Twitter will count that action as an “engagement” (the same as a like, comment, or retweet) and push your content because it has high engagement.

So, you will first have to master the “hook” that gets users to read. Once again, call to actions are the name of the game, as well as intriguing people by offering them more value.

Think:

When it comes to threads, one of the best ways to get better is to pay attention to threads that grab your attention and study what works with them. If you like a more structured learning approach, here are some posts that do the work for you and break down exactly what “works” from different threads:

⭐️ 7 Insanely useful thread writing tips I learned from @_alexbrogan’s thread (35k likes):

⭐️ 8 Simple Strategies @barrettjoneill Used to Become a World-Class Thread Writer

⭐️ 6 Tips to Write Viral Twitter Threads with Ease

We hope you were able to learn a bit more about the Web3 Twitter ecosystem & how to use content marketing to supercharge your project! Happy building!

Thanks for reading! TokenTag is building an all-in-one Web3 community platform — check us out!

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