As the refrain goes “we’re still early” to Web3. While there are certainly industry trends that come and go, best practices haven’t necessarily been established for each specialty. For those of us who love Web3 & have decided to specialize in social media content/growth, or for social media content creators who have decided to take a job with a Web3 company or project, it’s hard to know what your day should look like – there’s no established workflow for growing & creating content for a project.
As the marketing lead at TokenTag, who specializes in social media marketing, I wanted to take you through a day in my life – what types of tasks I spend the most time on, how I break it up, and how I tailor it to Web3. Read on to hear more about what a day as a Web3 social media manager looks like.
9:00-10:00 am: Engagement Block #1
The most common, most simple advice in Web3 social media growth is “be a reply guy.” I can personally attest that it’s true & it works. How do you balance being a reply guy with, you know, getting your actual job done?
I like to schedule in my reply guy time into “Engagement Blocks.” The first one occurs in the morning, and it’s primarily dedicated to replying to GM type check-in Tweets. After I go through replying to the posts in my feed, I like to use advanced search to reply to the newest GM posts – it helps you find smaller accounts who genuinely appreciate that GM and are likely to appreciate the GM back. While conventional advice suggests replying to big accounts, the GM arms race has recently gotten out of hand, and I find it’s pretty hard to beat out the 30 GMs that arrive to NFT influencers’ posts in the first minutes. If you want to do that, make sure you provide a ton of value in your reply, and you might just get top comment, which could yield tons of eyes on your project.
10:00am-12:00pm: Content Creation
As a social media manager for Linkedin, Twitter, Discord, & our Blog, there’s so many types of content on my creation list. From LinkedIn carousels, to Twitter threads, to more standard Tweets & Discord conversation starters, I appreciate this focused work block to be creative & dive into these deliverables.
This creation block can also be a “Content Repurposing” block – there’s nothing wrong with using Canva to turn a thread into a LinkedIn carousel or a blog post into different Tweets that you pre-schedule for throughout the month.
I also love using Pinterest to get inspiration for content… It doesn’t have to be Web3 content that I look to for inspiration either… any type of beautiful modern visuals or content can supercharge my ideas for this morning block.
12:00pm-1:00pm: Lunch Break (No Screens!)
It's so important to remember to take a break and unplug during the day, and lunch is the perfect time to do it. Managing social media can be demanding & non-stop, but it's essential to take care of yourself too. It can feel like there's always something that needs our attention, but trust me, stepping away for a little while can actually help you be more productive in the long run. So, take a breather, grab some lunch, and recharge your batteries. Your mental health and overall well-being will thank you for it!
If you get bored without a screen during a break, try bringing a book to work or scheduling in lunch with a friend (or family member if you WFH).
1:00pm-2:00pm: Engagement/Content Scheduling Block #2
I usually use this general work block to schedule social media posts or reply to alpha content. I cannot stress enough the importance of pre-scheduling social media content. It's a game-changer, trust me. Not only does it save you time and energy, but it also allows you to plan out a cohesive and effective social media strategy ahead of time.
By pre-scheduling content, you can ensure that you're consistently posting and engaging with your audience throughout the day. Plus, it gives you the freedom to step away from your screen and focus on other important aspects of your job, like creating engaging visuals and analyzing social media data. So, take the time to plan ahead and pre-schedule your social media content - it'll make your life so much easier, and your social media presence so much stronger.
A daily block for scheduling can be kind of overkill, so this block sometimes becomes more engagement/reply heavy. However, before weekends or holidays, I definitely lean on this block to get my content in great shape, even if I’m not going to be online as much.
2:00pm-5:00pm: Meetings, DM Conversations, Outreach
Now that I’ve gotten a lot of focused work done & content created, it’s time to be, well, social! I find that scheduling meetings after I’ve checked off most of my to-dos & am in a less creative mood is awesome. It recharges me (I’m a total extrovert), and gives me ideas for what to talk about on social media the next day.
The afternoon is also when we usually have our TokenTag team meeting, where we share updates on what we’re working on, ask for advice from members of other teams, and chat about Web3/TokenTag in general.
Having social media content pre scheduled allows for me to be most present in these meetings. I also love hopping in meetings that are related, but slightly outside of my scope, such as partnership or product strategy meetings. It helps me know more about what our team is working on, and how I can align our content to reflect that.
5:00pm: End of Day & Main Takeaways
Phew, we made it! The day may seem kind of short compared to traditional jobs, but Web3 is a demanding, fast paced industry, & 8 hours of work can produce much more than a day’s worth of output.
I always try to write down any lingering thoughts or ideas I can return to the next day. I also reflect on how well I did with my work habits – did I stay focused on one task (as opposed to multitasking)? Did I find any time to catch up on the news & research? What type of content on new tools or trends do I want to consume to make me a better creator? Reflecting at the end of the day is a pretty standard practice for office workers, and it works pretty well, so why reinvent the wheel?
At the end of the day, I pack up my stuff, and try and spend some quality time offline. It’s important to recharge for the next workday, in order to get maximum productivity.
Thanks for reading, hope this article was helpful. Good luck growing your project through social media! Feel free to reach out to @tokentagnft on twitter if you have any more questions or want to discuss this article!