Here at TokenTag, we’re all about building communities, and this series seeks to explain the best way to do so.
One of the key parts of building a community is actually attracting future members. Even the most vibrant communities started out from a place of needing new active members in order to create a good network. Want to lean more about how to do so? Read on
Finding people for a community is not an easy task, arguably THE hardest task in community building. So how do you find members?
At the end of the day attracting individuals is a step that requires your action. As Marc Andreesen, a legend in technology and a leader in the VC world once put it:
“Many entrepreneurs who build great products simply don’t have a good distribution strategy. Even worse is when they insist that they don’t need one, or call their no distribution strategy a ‘viral marketing strategy.’”
If you believe that users will fall in your lap you, unfortunately, will quickly find that is not the case. So instead of hoping for the best, here are a few tips for attracting users.
No matter how great your offerings are you will need to focus vigorously on user acquisition. It is the first step in user acquisition. Odds are if you are reading this you are a project founder yourself. As famed entrepreneur and venture capitalist put it:
“The most common unscalable thing founders have to do at the start is to recruit users manually. Nearly all startups have to. You can’t wait for users to come to you. You have to go out and get them.” — Paul Graham
This is an excerpt from Graham’s article Do Things that Don’t Scale check this out for some great information. Paul’s point here is you will not have people knocking on your door begging you for your product offerings you need to find them. It really doesn’t matter how great your community is if there aren’t people there.
Now you may be saying to yourself, that’s great and all but how do I find those people? One great way to do so is to use a tool such as
PhantomBuster, linked here is the Twitter section of their page. What a site like PhantomBuster allows is for you to gather data into a single view such as a spreadsheet. Below are some steps you can take to find people that would potentially use your product.
This is the Twitter Hashtag Search Export Phantom. On this phantom you can select the hashtags you want to be extracted from twitter and put into a .csv file. Here I used #startup and #fundraising as hashtags to be searched.
After that you can choose the behavior you want the Phantom to follow so how many tweets you want extracted then you choose settings. The manual settings should work fine for you.
The final step is launching your Phantom then downloading the csv file which will have the Tweet, Date Tweeted and a link to the account that posted it among other information.
There are many other resources out there at your disposal but this is great for beginners because PhantomBuster has a 14 day free trial. Now that you have a targeted list built for you the work begins.
When you are personally finding users make sure it is an individual who is actually going to be a good fit. Though the list you will get from PhantomBuster is comprehensive it is not perfect. Off of the example of finding startup and fundraising related tweets you want to be sure the account you are going to reach out to is truly an individual who would actually benefit from your offering. Therefore you shouldn’t be reaching out to an account whose tweet was “Can’t wait to #startup the weekend celebrations” and it is clearly an individual not fitting the mold of your project. Lots of time and energy can be saved by simply taking these types of accounts off of your initial list. This doesn’t mean it is someone who can potentially be a member, it just means they don’t fit the user profile you have in mind for your product now. Once you have a list, reach out to those individuals.
This is a very personalized process as you will be sending individual messages to people. Make sure it is genuine and don’t be too intrusive with your messaging. Let the individual know what you are doing, who you are and how they can benefit. Do not ask for anything, rather give all you can. In the early stages give to people and be genuine. Build quality relationships with people and you will see incredible success and at the same time be surrounded with individuals who want to see you prosper. You do not want to be the person reaching out to just sell something, it will turn people away and for good reason. So be genuine and gauge interest from individuals.
One of the points from Ray Dalio’s book Principles that shot out to me was “Use tools to collect data and process it into conclusions and actions.” His reference point was for internal operations of his company but it can be applied to any company or community you run. It is critical that you track at the very least who you have contacted. Have a list everyone from your team has access to and be sure that everyone inputs who they reached out to and use this as a reference point to be checked before outreach. Then use data points you value internally. An example is twitter name, date reached out to, level of interest, etc. All of this information can easily be stored in a google sheet the whole team has access to or you could upgrade your system and use a CRM such as HubSpot to keep track of your contacts. Eventually this will get you into a position where you don’t have to recruit manually and they will come to you but you must go get them individually.
Have a medium for community communication that is something everyone can use. Platforms such as Discord, Telegram and Twitter are common across online communities. Discord and Telegram offer an online platform where everyone can communicate within the community but sometimes beginners may have trouble especially with Discord so make your channels of sign up process and channels of communication clear. Typically it is a great idea to get a community manager to handle your Discord because it is very time consuming (yet important) to handle community facing matters. Twitter is a great place to inform communities of what is happening and promote materials. Of course, you can also use TokenTag to unify these platforms.
Attracting members and Holders is an active process. The more effort you put into attracting members who will match your mission & community, the better engagement will be later on.
Thanks for reading! TokenTag is building an all-in-one Web3 community platform — check us out!
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